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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 30/10/2018 12:58:52  •  625 Views


STRATEGI KOMUNIKASI AGENT PRUDENTIAL DALAM MENGEDUKASI CALON NASABAH

Created by :
SAFIRA RAHMANI ( 201451015 )



SubjectKOMUNIKASI
EDUKASI
NASABAH
Alt. Subject COMMUNICATION
EDUCATION
CUSTOMERS
Keywordstrategi komunikasi
prudential
instruksional

Description:

Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan Prudential dalam mengedukasi calon nasabahnya serta kendala-kendala komunikasi yang dihadapi oleh PT Prudential. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kualitatif dengan menggunakan pendekatan kualitatif deskriptif yang dilakukan pada tim agent Prudential melalui desain penelitian multi kasus terjalin dimana penelitian ini terdiri dari beberapa kasus dan menyangkut lebih dari satu pihak yang berkaitan. Hasil peneltian menunjukkan agent menggunakan strategi komunikasi menurut Richard, dimana strategi komunikasinya dengan memberikan penjelasan secara real kepada calon nasabah, dan pada akhirnya agent tetap berhubungan baik dengan calon nasabahnya baik ia memutuskan membeli polis atau tidak.

Date Create:30/10/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201451015
Collection ID:201451015


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/strategi-komunikasi-agent-prudential-dalam-mengedukasi-calon-nasabah-11694.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11694-COVER.Image.Marked.pdf - 214 KB
  2.  UEU-Undergraduate-11694-TANDA PENGESAHAN.Image.Marked.pdf - 354 KB
  3.  UEU-Undergraduate-11694-TANDA PERSETUJUAN SIDANG.Image.Marked.pdf - 342 KB
  4.  UEU-Undergraduate-11694-SURAT PERNYATAAN.Image.Marked.pdf - 365 KB
  5.  UEU-Undergraduate-11694-KATA PENGANTAR.Image.Marked.pdf - 270 KB
  6.  UEU-Undergraduate-11694-ABSTRAK.Image.Marked.pdf - 207 KB
  7.  UEU-Undergraduate-11694-DAFTAR ISI.Image.Marked.pdf - 284 KB
  8.  UEU-Undergraduate-11694-DAFTAR BAGAN DAN TABEL.Image.Marked.pdf - 204 KB
  9.  UEU-Undergraduate-11694-DAFTAR GAMBAR.Image.Marked.pdf - 208 KB
  10.  UEU-Undergraduate-11694-DAFTAR PUSTAKA.Image.Marked.pdf - 138 KB
  11.  UEU-Undergraduate-11694-LAMPIRAN ABSEN.Image.Marked.pdf - 338 KB
  12.  UEU-Undergraduate-11694-LAMPIRAN GAMBAR.Image.Marked.pdf - 1566 KB
  13.  UEU-Undergraduate-11694-LAMPIRAN WAWANCARA INFORMANT 1.Image.Marked.pdf - 207 KB
  14.  UEU-Undergraduate-11694-LAMPIRAN WAWANCARA INFORMANT 2.Image.Marked.pdf - 199 KB
  15.  UEU-Undergraduate-11694-LAMPIRAN WAWANCARA KEY INFORMANT.Image.Marked.pdf - 229 KB
  16.  UEU-Undergraduate-11694-BAB I.Image.Marked.pdf - 288 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11694-BABII.Image.Marked.pdf - 539 KB
  2. UEU-Undergraduate-11694-BABIII.Image.Marked.pdf - 378 KB
  3. UEU-Undergraduate-11694-BABIV.Image.Marked.pdf - 621 KB
  4. UEU-Undergraduate-11694-BABV.Image.Marked.pdf - 211 KB

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